At Mind Your Mutt, the health and happiness of your best fur-friend is top priority.
Mind Your Mutt believes in a holistic approach to your companion animal's well being. Founded by Rebecca McKinty, MYM focuses on holistic pet care services including nutrition, fitness and lifestyle for your best friend. From personalized exercise sessions to their famous Pet Treks, Mind Your Mutt is providing care and wellness to dogs throughout Victoria, British Columbia.
Rebecca's vision for the Mind Your Mutt visual identity was minimal boutique meets playing outside all day. The identity was built around a clean and memorable brandmark, including a version that uses a playful twist on a dog tag, and paired with editorial style photography of real MYM clients. The result is a much loved identity, instantly recognizable and unquestionably cool. A goal with the visual branding was to also position Mind Your Mutt for future expansion into a pet lifestyle brand, featuring an online health and education magazine and boutique shop.
Photo: Rebecca McKinty
The only
person who
understands
me is my dog.
– Unknown
Kind words.
“Without my creative genius, Caroline, to do bomb branding and design I’d be lost! Unlike me, she’s organized and can take the chaotic clutter of ideas in my head and turn it into a tangible and exciting adventure!”
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