I build design ecosystems that elevate brands and connect with audiences.
As an experienced freelance graphic designer, I collaborate with small businesses, nonprofits, and in-house design teams. If you’ve got an idea you want to bring to life, and you’re looking for a design partner, let’s connect.
About Caroline.
As a kid, I earned the nickname “Curious Caroline.” Because I asked lots of questions. And I still do. I love to dig deep, ask the right questions, and just as importantly, truly listen. This is the key to creating design solutions for my clients that are uniquely theirs.
I am a graphic designer and problem solver, with over 20 years in the industry. My career started in design studios in Edmonton, where I dove into the art of visual branding, developed a passion for publication design, and worked with some incredible mentors. I went on to gain valuable experience working with a quarterly lifestyle magazine, in-house teams and web development firms in Toronto. These opportunities all provided the foundation for the work I do now, helping my clients achieve their goals. Whether creating an unforgettable visual identity, a winning website strategy, standout packaging, or anything in between, I love creating design tools that help my clients thrive. If you’re interested in working together, let’s connect.
Photo: Luminarie Creative
From memorable visual identities to user-focused websites, I craft intentional design that helps you connect with your audience at every touch point.
Services I offer.
Visual identity
Logo design
Identity guidelines
Website design
Ecommerce/Shopify
Packaging design
Print + digital design
Print production
Presentations
Publication design
Signage
Art direction
I also have a trusted network of creative people including writers, developers and photographers who can contribute to projects.
My work.
Design is powerful. I use design to help my clients tell stories, build recognition, and connect people to ideas and causes.
Values.
1. Help those who are helping. 2. Do exceptional work. 3. Empower others. 4. Collaboration is key. 5. Compassion, always.
Values.
1 Help those who are helping
2 Do exceptional work
3 Empower others
4 Collaboration is key
5 Compassion, always
I aim to work with people who are trying to make a positive and meaningful impact. My commitment is to develop compelling design solutions that empower change agents to propel their genius into the world. As a creative partner, I collaborate with my clients—the experts at what they do—to create something truly special. And I always try to lead with compassion—for animals, the planet, and people.
Kind words.
“Without my creative genius, Caroline, to do bomb branding and design I’d be lost! Unlike me, she’s organized and can take the chaotic clutter of ideas in my head and turn it into a tangible and exciting adventure!”
