Personalized nutrition that’s as unique as you are. Designed for mood, mental health and addiction recovery.
Client.
Brainwave Nutrition
Scope.
Visual Identity, Website
Brainwave Nutrition specializes in nourishing brain health. Founded by Lucy Brooks, Brainwave builds tailor-made programs that support prenatal and postpartum brains, little developing brains, mental health conditions and brains in addiction recovery. From diagnosed conditions to optimizing mood and memory, Brainwave empowers people to understand the connection between what they eat and how they feel.
Lucy reached out to me at Brainwave's inception to develop an identity and website that reflected her vision. We created a minimal and distinctive brandmark that uses negative space to incorporate the idea of brain waves, while defining the hemispheres and lobes of a brain. Custom type was crafted for the wordmark that perfectly pairs with the curves of the brandmark. Throughout the website, a vibrant set of branded images was developed to connect with Brainwave's diverse clientele and generate excitement about healthy food. The approachable visuals help people to feel inspired and supported as they endeavour to address, oftentimes, challenging issues.
Kind words.
“Working with Caroline was a pleasure from start to finish – she is warm and compassionate, whilst being impeccable at her work. Designing a website for my nutrition business felt overwhelming and intimidating before I started working with Caroline. She simplified the process, and broke it down into manageable chunks, guiding me every step of the way. Her attention to detail and vision for both my logo and website was inspiring. I am so grateful to have worked together!”
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